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The New Professional Map

- by Peter Cheese (CEO of CIPD)

The CIPD launches new international standard for people professionals
The CIPD, the professional body for HR and people development, recently launched a new international standard for people professionals.
The new Profession Map is a tool created to help people professionals make their greatest impact and thrive in a fast-evolving world of work. It sets out the knowledge, behaviours and values underpinning today’s people profession helping them respond to the constantly shifting landscape of work.
The new Profession Map is the product of a wide consultation with CIPD members, business leaders, industry experts and partner organisations globally. It is founded on the real experiences of thousands of practitioners around the world, making it a truly robust international tool.
Peter Cheese, chief executive of the CIPD, commented: “New specialisms and areas of capability are emerging. We needed to update our existing 2013 Profession Map to reflect these shifts but also to be adaptive to the future. Every step of the way, we have tested the thinking with our communities – and every step of the way those communities have helped us to focus and strengthen the Map.”
The launch of the new Map is the first step in the CIPD’s Profession for the Future journey, a commitment to prepare people professionals for the road ahead. The new Profession Map will help by developing practitioners understanding in emerging areas and providing a clear framework to support values-based decision-making.
The fundamental purpose of the people profession is to champion better work and working lives.
To achieve this, the new Profession Map offers a strong professional identity grounded in shared values and robust standards.
The new Map includes professional standards to help build the knowledge to be confident, the behaviors to be effective and values to make good decisions.
  • It's built around the overarching purpose of the people profession: to champion better work and working lives and it is developed for people professionals, with people professionals.
  • - It's been developed to reflect international presence and context.
- It shifts the focus from generic best practice and processes to values-based decision-making. It won’t tell practitioners what to do, but it will show how having the right core capabilities and professional values (being principles-led, evidence-based and outcomes-driven) leads to better decisions and impact in any situation.
- The standards themselves are divided into three categories: core knowledge (what you have to know to consider yourself an expert in people, work and change – regardless of your role, sector or specialism); core behaviours (ways of thinking and acting that should be universal and consistent across the people profession, even in new and challenging situations); and specialist knowledge (from L&D to OD&D to Employee Experience and beyond, the knowledge needed to operate in a broad spectrum of specialisms).
- The new Map has clearly aligned the levels in the new Profession Map with CIPD membership levels – so the standards directly equate to Associate, Chartered and Fellow. As well as ‘Fundamental’ level to allow better support to practitioners at earlier stages in their development and careers.
In time, the new Profession Map will underpin all CIPD qualifications, membership standards and CPD tools. This is a gradual process that will progress over the next couple of years. In the meantime, the 2013 Profession Map will still remain a robust tool and a reference point, and some of the newer areas of capabilities are being supported by ongoing learning programmes.
By applying the new Profession Map to daily work, the profession collectively gains a higher degree of trust and credibility. From this position of trust, people professionals are able to have the greatest impact on practices in people and organisational development.
“The Map was designed to evolve, as the knowledge needed to be an outstanding people professional progresses and changes, so will the Map. As new specialisms emerge, there will be a place for them. It is designed for a dynamic, shifting world and helping everyone to continue to build their careers and knowledge in the future and ultimately champion better work and working lives”, Cheese concludes.

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